Breakthrough healthcare business intelligence

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Knowledge is power. But data is just data.
For it to be transformed into knowledge and used as intelligence requires ingenuity, effort and detailed understanding.

In the Big Data era, true knowledge is the combination of data, information, expertise and experience to create a valuable asset that supports intelligent decision-making. And that’s where we come in.

ValueBase is the fusion of human and artificial intelligence to bring a new breed of personalised intelligence tools to the healthcare and pharmaceutical industries.

Data, knowledge and disruptive innovation: our algorithm for personalised intelligence

ValueBase provides personalised intelligence for professionals charged with demonstrating brand value.

We combine innovative digital technology with specialist healthcare knowledge to identify, aggregate and structure large, disparate open data sources – and turn disorganised data into meaningful analytics.

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Our algorithm

Artificial intelligence

ValueBase uses algorithm-based machine learning methodology to capture complex and cumbersome volumes of targeted, dynamic open source data.
We turn data into information.

Human intelligence

Our experienced team and multi-disciplinary partner network applies specialist human intelligence to audit, connect and interpret data to empower meaningful informatics.
We turn information into value.

The marriage

We’re members of the Open Data Institute. Our team has long-standing expertise in pharmaceutical marketing, market access, communications and data science.
And like our datasets, we’re well-connected.

Our credentials

We’re members of the Open Data Institute. Our team has long-standing expertise in pharmaceutical marketing, market access, communications and data science.
And like our datasets, we’re well-connected.

“Data! Data! Data! I can’t make bricks without clay.” Sir Arthur Conan Doyle

Our suite of intelligence tools is organic and responsive to customers’ needs. But the clay that moulds the portfolio is data – and an intrinsic understanding of what it means.

ValueBase’s foundation products build on unlocking the value of data and demonstrate how analytics can help differentiate winners from mere participants.


A breakthrough business intelligence tool that combines machine learning and specialist healthcare expertise to deliver accurate and comprehensive formulary informatics.
Spiders and humans unite to conquer Big Data.

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Prix Galien

ValueBase is the UK partner for Prix Galien, the prestigious award for innovative medicines. Prix Galien provides a unique opportunity for pharma companies to share their value messages and data with eminent healthcare leaders.

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BASE notes Good stories, underpinned by the best data. This is what we think…

Novartis, Astellas and Chiesi win Prix Galien prizes on night of firsts for UK pharma

Awards provide real world evidence that UK pharma remains at its innovative best Read more

UK Prix Galien 2016 Finalists announced

Shortlist provides real world evidence of UK pharma's strength Read more

No-one can whistle a symphony.
It takes a whole orchestra to play it.

The ValueBase team is a multi-disciplinary mix of specialists with strong expertise in healthcare, pharmaceutical marketing, market access and health economics. And oodles of experience in data science, project management and healthcare publishing to boot.

Forget Team GB. This is Team VB.

Karen Westaway

CEO – Chief Troublemaker

And the dreams that you dare to dream really do come true.

I’m passionate about start-ups and turning big ideas into sustainable businesses. As Chief Troublemaker at ValueBase, my latest mischief-making looks at how we can take Big Data and distil it to produce real value. Our goal is to show how open data and innovative informatics tools can play a key role in improving health outcomes. The answers won’t be found somewhere over the rainbow – they’re right here at ValueBase.

Paula Baxter

Operations Director

Zippin’ up my boots, I’m going back to my roots.

My role as Operations Director takes me back ‘home’ to where my career in the healthcare space first started – in analytics and health informatics. It plays to my strengths in complex programme and database management. And it feeds my obsessive addiction to project management, spreadsheets and Gantt charts.

Jane Garmon-Jones

Programme Director

Reach out, I’ll be there.

As Programme Director, I focus on improving the customer experience. With long-standing experience in managing market access programmes and building relationships at all levels of the NHS, it’s exciting to be involved in delivering the next generation of access initiatives.

Caroline Shortland

Chief Operating Officer – Juggling Queen

Running up that road, running up that hill. With no problem.

I direct, coordinate and implement internal operational activities in line with company policies and objectives. This involves juggling many different things and making sure that no-one drops the ball. My previous experience – chiefly as a company director responsible for overseeing Sarbanes-Oxley regulation as well as managing finance, HR and corporate governance – suggests I’ve got safe hands!

Wilf Iliffe

Director of Analytics – Sorcerer of Knowledge

I know you said that you don't like it complicated, that we should try keep it simple.

I’ve spent 20-odd years shaping data into actionable information for blue-chip pharma companies. My strong geek-streak means I’m happy when I’m working in a big data set and forming pictures from the cloud. But I also speak plain English and bring a sense of clarity to all my analyses. After all, if it doesn’t help you make a difference, it’s not worth the investment.

Alison Currie

Clinical Director – Evidence Evangelist

When you try your best, but you don't succeed. When you get what you want, but not what you need. I will try to fix you.

As a clinical pharmacist and experienced market access consultant, my role as Clinical Director is where the ValueBase meets the evidence-base. Formularies are constantly changing. But understanding that change and its implications is crucial. I’ll show you the evidence. And, if your product has a problem, I’ll help you fix it.

Chris Ross

Director of Content – Head of Buzz

Let’s start a brand new story now. It’s only words – and words are all I have.

They say the pen is mightier than the sword – but who uses ink these days? Words are my weapons. But in the electronic age, my role is to ensure our digital content outputs – from reports and analysis to corporate communications and strategic marketing tools – articulate the true value of high quality data.

Robyn Westaway

Non-Exec Director – Digital Navigator

In my mind and in my car, we can’t rewind we’ve gone too far.

With an MSc in Health Informatics and generally known for being very geeky about anything technical, I oversee data, innovation and system interoperability. As a Non-Executive Director with a technological remit, it’s no surprise that I work virtually!

Let’s get connected

To find out how you could benefit from ValueBase’s personalised intelligence tools or arrange a demonstration, why not drop us a line?

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