A DIGITAL ACCESS COMPANY
FOR HEALTHCARE
We provide digital access tools and analytics that help unlock equitable access to medicines in the UK and Europe.
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Why You're Here

WE MAXIMISE THE VALUE OF MEDICINES
ValueBase helps healthcare companies solve one of their biggest challenges: making sure patients can access the best treatments for their condition.

We partner with health organisations in the UK and Europe to visualise the access environment and highlight inequities – providing a real-world evidence-base to inform strategies that maximise the value of medicines. We’re your ValueBase.

The world’s biggest pharma’s use our digital solutions to guide their access strategies.

Together we’re unlocking equitable access to medicines. 
 
 
We specialise in digital access tools and analytics that help healthcare companies identify and manage barriers to access – empowering them to design agile strategies using real-world data and meaningful analogues.

Our solutions track the access environment in the UK and we are now expanding into major European markets, mapping every change for every product on every published formulary and guideline. Insights are combined with the latest prescribing data to give the complete picture of availability and impact.

ValueBase helps clients see the unseeable. To target inequities. And accelerate access.
SEE THE UNSEEABLE

How We Help

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Where We Work

IF IT’S A QUESTION OF ACCESS, WE HELP YOU FIND THE ANSWERS
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Pharma companies use ValueBase to answer the big questions. Our solutions don’t just track the environment, they uncover the trends and behaviours that shape it – empowering customers with data that informs strategy and helps them overcome the barriers to access that constrain patient value. We also partner with health providers and policymakers to highlight gaps in access that need addressing.


ValueBase access tools give you an unrivalled evidence-base that can help inform and strengthen your:
•  Commercial/brand strategy
•  Launch excellence strategy
•  Resource allocation/optimisation
•  Omnichannel engagement
•  Metrics
•  Business intelligence
•  Marketing strategy
• Value strategy & realisation
• Territory planning
• Competitor intelligence & benchmarking
• Targets & incentives
• Forecasting & budgeting
• Market Access strategy
• Performance measurement & management
 
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Where We Help

ValueBase solutions are used to answer common business questions around access strategy. Here are just a few examples of hypotheses where we’ve helped. Click though to find out what our customers learned - and how it unlocked access for patients.
 

Our Solutions

THE COMPLETE PICTURE. ALL DAY, EVERY DAY
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Our digital access tools provide the complete picture of availability, access and adoption of medicines. For every product. In every disease area. In every part of the UK. 

And we’ve eyes on Europe too.

Our technology is Always On. Monitoring the market 24/7. Allowing businesses to detect and respond to change as it happens or review trends over time. 

ValueBase solutions empower brand teams with real-world intelligence that drives competitive advantage – and helps unlock equitable access to medicines. 
 
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Formulytics tracks medicines formularies all day, every day – detecting and capturing updates as they happen.

It allows businesses to monitor product availability and adoption, benchmark competitors, identify early adopters and respond to gaps in access. Formulytics makes the invisible visible. Quickly and accurately.
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Guidelight provides a real-time view of local guidelines. It monitors the environment 24/7, capturing updates for every published guideline in every disease area and every locality.

Our automated FOI system uncovers updates to unpublished guidelines too, giving customers a 360° view of formulary positioning, prescribing options and recommendations.
Our proprietary indexing tool, the Availability Index is a standard measure of access for every product that allows companies to compare the availability of products both within and across formularies.

It takes account of the initiating prescriber, formulary positioning and restrictions noted within the formulary.
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Our Tools

AUTOMATED INTELLIGENCE. ENGINEERED HERE.
ADA is our custom-designed artificial intelligence tool that works in the background of the business 24/7. ADA is programmed to look through millions of rows of UK formulary data and guidelines every day to flag anomalies for our data managers to investigate. Inspired by Ada Lovelace –who published the first known computer algorithm – she’s one of the team.

 
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ANA is ADA’s twin sister – but her focus is on formularies in European markets. ANA is central to the development of our Pan-European offering.
 
ARANEAE
 
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Our web scraping system for extracting published data from UK formularies. Designed in-house by our data engineers.
 
Built in-house, Humanae is web resource monitoring software for formulary information.

How We Do It

DIGITAL INGENUITY WITH THE HUMAN TOUCH
Public information on formularies and guidelines is disparate, variable and hard to find. The volume of change each day is vast. If you want to monitor the environment, you cannot do it manually. Digital is the only way.

Our AI-led solutions combine smart data engineering with the human touch. Systems are powered by tools designed in-house by our data engineers, using machine learning and automation to fuel better, quicker data management. Information is reviewed and cleansed by experts, then moved into data systems that fire our innovations.

It’s human and artificial intelligence combining to create actionable insight that helps unlock access to medicines.
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Our Thinking

VALUE STORIES
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FEATURE

 

Our Values

PURPOSE-DRIVEN, VALUES-BASED
Why do we do it? That’s simple. We’re driven by a shared purpose:

To ensure medicines are available and accessible to all appropriate patients.

That’s your goal. It’s our goal too.

To achieve it, we adopt a values-based culture. Here are our values.
 
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Client-centred, Patient-first
We take every opportunity to delight our customers – and
our customers’ customers
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Equitable
We advocate equitable access to opportunities (and medicines)
Collaborative and Agile
We work together in highly effective cross-functional and agile teams
Supportive
We look out for each other. We’re compassionate, empathetic and respectful
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Flexible
We welcome and adapt to change and uncertainty
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Scalable
We engender a growth mindset
 

OUR MANAGEMENT TEAM

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Karen Westaway

Chief Executive Officer

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Caroline Shortland

Chief Operating Officer

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Wilf Iliffe

Director of Analytics

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Paula Baxter

Commercial Excellence Director

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Robyn Nowers

Transformation Director

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Chris Ross

Director of Content

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CONTACT US

To find out how you could bolster your access strategy using ValueBase’s tools and analytics – or arrange a demonstration – get in touch.

 

Simply drop us a note using the web form right here.

 

Email us on enquiries@thevaluebase.com

 

Or connect with us on LinkedIn

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