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LEVERAGING AI AND DATA SCIENCE TO DRIVE ACCESS TO MEDICINES
We provide AI-powered data solutions that help unlock equitable access to medicines in five key European markets; France, Germany, Italy, Spain and the UK.
Our AI and analytics solutions provide unparalleled visibility of the access environment, helping pharma and healthcare organisations identify opportunities to improve access to life-changing innovations.


Our Values
PURPOSE-DRIVEN, VALUES-BASED
Why do we do it? That’s simple. We’re driven by a shared purpose:
To ensure medicines are available and accessible to all appropriate patients.
That’s your goal. It’s our goal too.
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NEXT GENERATION ACCESS SOLUTIONS. ENGINEERED HERE.
ADA is our custom-designed artificial intelligence tool that works in the background of the business 24/7. ADA is programmed to look through millions of rows of UK formulary data and guidelines every day to flag changes for our data managers to investigate. Inspired by Ada Lovelace –who published the first known computer algorithm – she’s one of the team.

Our web scraping system for extracting published data from formularies/access sources. Designed in-house by our data engineers.
Built in-house, Humanae is web resource monitoring software for formulary information.
OUR MANAGEMENT TEAM

Karen Westaway
Chief Executive Officer

Caroline Shortland
Chief Operating Officer

Wilf Iliffe
Director of Analytics

Paula Baxter
Commercial Excellence Director

Robyn Nowers
Managing Director

Arby Saboonchian
Customer Experience Director
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