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OUR MANAGEMENT TEAM

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Karen Westaway

Chief Executive Officer

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Caroline Shortland

Chief Operating Officer

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Wilf Iliffe

Director of Analytics

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Paula Baxter

Commercial Excellence Director

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Robyn Nowers

Managing Director

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Arby Saboonchian

Customer Experience Director

National Approval Doesn’t Guarantee Local Access

Only 28% of National Institute for Health and Care Excellence (NICE) approved products are implemented at local level within the 90-day mandate.

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If you can’t see what’s happening on the ground, you can’t manage launch performance.

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With our sub-national access data across the UK, France, Germany, Italy and Spain, we can maximise the value of your portfolio through local tracking.

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We provide sub-national access data and intelligence that helps you to:

  • Understand where access is live — and where it’s delayed

  • Identify local barriers to implementation

  • Align commercial activity with real-world access conditions

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We specialise in AI-powered data solutions that help pharma companies identify and manage barriers to access – allowing them to design strategies based on real-world indicators and meaningful analogues. We also partner with health providers and policymakers to highlight gaps in access that need addressing.

Our descriptive and predictive AI-led solutions can track the access environment in five key European markets – France, Germany, Italy, Spain and the UK – mapping the changes driving regional access in each country, across formularies, guidelines or contracts. Insights can be combined with your latest prescribing data to give you critical insights around availability and impact.

We can also help you see into the future. Our AI solutions – powered by the highest quality longitudinal data out there – enable next generation predictive modelling, allowing companies to pre-empt (and plan for) negative access events with confidence. Now you really can predict the predictable and see the unseeable.
SEE THE UNSEEABLE

How We Help

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